The sports podcasting field continues to grow at a dramatic pace. Major sports leagues, sports enthusiasts, fans, and even players have launched podcasts to experience sports and share the excitements and disappointments in a whole new way. A podcast is similar to a radio show but it is presented in a digital sound file that you can access at your convenience over the internet. You can listen to your favorite podcast on your computer, laptop, tablet, smartphone, or any portable digital music player.
Even as the sports industry is taking notice of the impact of podcasts, the gambling industry, including online casinos, are not left behind. Most online casinos host podcasts that address various topics of interest for visitors and vacationers who like to learn about casinos, available slots, new casino bonus offers, and so much more.
So, why should the sports industry take a keen interest in podcasts?
Transforming Traditional Sports Media Outlet
Very popular sport media outlets were the first to embrace the idea of podcasts, and today, they host some of the longest running podcasts in the sports industry. Their main aim is to utilize podcast as a new revenue stream. Sports experts believe that podcasting is pretty easy to monetize across sport media outlets globally. For most media outlets, podcasts remain advert-free and are utilized more as promotional tools for their mainstream media services.
Provide an Opportunity for Brand Sponsors
Brands participating in sports sponsorship are yet to take full advantage of podcasting opportunities. Studies in the US have shown that people who listen to adverts on podcasts register a high recall rate. Podcast advertising companies also report impressive results. A good percentage of listeners on podcast actually bought something following a podcast advert. The reason is that when people listen to podcasts, they are more likely driving, working out, walking, or doing some physical activity, meaning that they rarely skip through the ads. Sports sponsors can easily align with the podcast hosts and get direct connections with those fans.
Opportunities for Athletes
With the advent of the internet, many athletes today run social media channels where they engage with their fans. However, the channels are usually very short. Podcasting provides a longer form and a more personalized platform. If an athlete can get in the ears of his/her followers just 10 times every year for say 1 hour, it means a better connection with the fans. This opens up more opportunities to seal deals with sponsors and parlay other future revenue sources.
Opportunities for Individuals
Individual fans and sports enthusiast can also reap from the opportunities presented by podcasts. Whether you are a fan of Football, Baseball, Basketball, Rugby, Soccer, or any other sport, you can create a podcast and engage your followers. Simply preview or review a game, discuss player transfers, and so on. If you’re better at speaking, podcasting sits well with your skills. You can also connect with sports executives across the globe and make an impact in the sports arena.
The Future of Podcasts
Thanks to serial and technological changes, podcasts have increasingly become popular. The future looks brighter as innovators seek to integrate podcast apps with internet connections in cars. Instead of being limited to boring radio channels, you can switch to your favorite podcast and listen to something worthwhile.
As things stand today, the sports industry seeks to benefit more from podcasts. Sports fans, sponsors, and media outlets should look at different ways of utilizing podcasts in information, marketing, and communication fields.